Blogs at Amazon


"The Power of Why" by C. Richard Weylman

WeylmanC. Richard Weylman is chairman of the Weylman Consulting Group and founder of the Weylman Center for Excellence in Practice Management, an online marketing support center and university. His new book, The Power of Why, came out this week.

The power dynamic in business has shifted. Why? Because what you say about your business is vastly different than what your customers say about your business.

The Power of Why shows readers how to learn and speak from the customer’s perspective to build a business of distinction. I wrote this book because of a fundamental change in 21st-century business: the shift in power from seller to customer. The messaging of today's business owners, sales, and marketing professionals too often focuses on their own perspective—who they are, what they do, and how they do it. But those questions won't provide an answer to the buyer’s fundamental questions: Why should I do business with this company? Will it help me accomplish what I want?

Customers want a business that believes so strongly in what it provides that it’s willing to make a clear, buyer-centric promise of outcome—up front, unconditional, and unqualified. Customers no longer respond to old-school unique selling propositions. Instead, they look for (and respond to) companies and individuals that position and promote their unique value promises. Why? Because customers know the difference between a promise and a proposition. And so do you.

Follow the rules of engagement in The Power of Why to discover the real reasons why people buy from you, and to learn their lexicon. You will be able to craft your unique value promise and speak directly to the emotional and functional reasons why target consumers want to buy.

Examples of promises that work:

  • La-Z-Boy: “Live Life Comfortably”
  • Old Dominion Freight: “Helping You Keep Your Promises”
  • Target: “Expect More, Pay Less”
  • FedEx: “When You Absolutely, Positively Need It There Overnight”

A business that is customer-centric and delivers on a real promise of outcome consistently establishes an emotional bond with its customers. In turn, those customers drive even more customers to businesses through positive word of mouth—think Disney, Whole Foods, Victoria’s Secret, T.J.Maxx, and Ross. Make your promise part of your business and your professional DNA, and you will start operating with clarity of purpose: a marked change of pace from the confusion and chaos caused by working under merchandising pressure to make the bottom line.

C. Richard Weylman

The Send to Kindle Button

Sending web content to Kindle is now easier than ever.

We are excited to announce the "Send to Kindle Button", a convenient new way to send content directly from a website to your Kindle.  Customers can check out the Send to Kindle Button today on The Washington Post, TIME, and the popular blog Boing Boing.

Have you ever encountered news, blogs, articles and other content on the web that you want to read but don't have time to do so immediately? The Send to Kindle Button lets you easily send that content to your Kindle to read later, at your convenience. Just send once and read everywhere on any of your Kindle devices or free Kindle reading apps for iPhone, iPad and Android phones or tablets. No more hunting around for that website or blog that caught your eye -- just open your Kindle and all the content you sent is right there. The Send to Kindle Button is also great for those who want to collect content from the web to use in work projects, school assignments, or hobbies.

The Send to Kindle Button is part of a family of Send to Kindle applications that make it easy for customers to send personal documents and web content to read on their Kindle. To find out more about other Send to Kindle applications for PC, Mac, Chrome, and Firefox, please visit

If you happen to own a website and want to add the Send to Kindle Button, you can get it for free at or at for WordPress bloggers.

Full Speed Ahead: "Digital Disruption" Is Heading Straight for You

Digital-disruptionGuest blogger James McQuivey is vice president and principal analyst at Forrester Research. In his new book, Digital Disruption, McQuivey teaches you how to innovate for your business and become a digital disruptor.

You know the word digital. You also know the word disruption. These two forces have already changed the world many times over. So you probably think you can anticipate what happens when the two words collide, forming digital disruption.

You can’t. Digital disruption is a bigger deal than you think—it’s a bigger deal than anyone thinks, even those of us who study it for a living. It will affect every business, digital or not. It will change every process inside every company. It will reconfigure our lives at home and at work. When the digital dust settles, we will have more of everything we want: better products at lower prices delivered in more convenient ways, offering more engaging digital experiences.

Digital disruption has not merely left the station, it is already a runaway train, and it’s headed straight for you. Rather than shout to you to jump out of the way, I’m going to encourage you to jump on and go for the ride of your personal and professional life. In my new book, Digital Disruption, I will hand you a ticket for the digital disruption train, along with tips on how to make the most of your journey.

Because you don’t have time to dawdle, I’ve cut the jargon down to as few pages as possible and packed every chapter with new models and methods you haven’t seen before. This material will help you understand what digital disruption really is; teach you how to adopt the disruptor’s mindset; show you how to embrace digitally disruptive behaviors; and equip you to take this powerful, alarming, empowering message back to your organization so you can choose to be the disruptor rather than the disrupted.

Everything I’ve written in this book comes from the real experiences of disruptors who have laid down the tracks for the train we’ll ride. And everything has been tested by some of the largest companies in the world, all of which are now moving down the tracks faster, with more confidence.

All aboard! It’s time to ride along with—and help create—the digitally disrupted future. 

—James McQuivey

October's Kindle Books for $3.99 or Less

For great books at a low price, browse this month's 100 Kindle books for $3.99 or less, a diverse offering available all month. These deals expire on October 31, 2012. Here's a selection of our favorites from October's great collection:


Literature & Fiction 

When It Happens to You: A Novel in Stories by Molly Ringwald, $3.99

When It Happens to You--A Novel in Stories by Molly Ringwald

General Nonfiction 

All New Square Foot Gardening by Mel Bartholomew, $2.99

  All New Square Foot Gardening by Mel Bartholomew

Kids & Teens 

The Secret Zoo by Bryan Chick, $1.99

  The Secret Zoo by Bryan Chick

Mysteries & Thrillers

77 Days in September by Ray Gorham, $1.99

  77 Days in September by Ray Gorham


Wild Montana Sky (The Montana Sky Series) by Debra Holland, $1.99

  Wild Montana Sky (The Montana Sky Series) by Debra Holland

Science Fiction & Fantasy 

American Gods: The Tenth Anniversary Edition (Enhanced Edition) by Neil Gaiman, $3.99

American Gods--The Tenth Anniversary Edition (Enhanced Edition) by Neil Gaiman

Biography & Memoir 

The Master of Disguise: My Secret Life in the CIA by Antonio J. Mendez, $0.99

The Master of Disguise--My Secret Life in the CIA by Antonio J. Mendez

Five Tips for Making Book Trailers

Guest post by Vikas Wadhwa, winner of Amazon Studios' book trailer contest for Seed.

How do you condense a novel into a one to two minute video book trailer that's both compelling and leaves viewers wanting more? There's no simple formula, but it helps to understand some key elements of cinematic story telling that serve to grip your audience. As you plan or story board your book trailer, keep these five elements in mind:

1) Establish your characters: The word establish is key here. Showing a father smiling, a mother worrying, a teenager partying...sometimes it doesn't take much to understand a character's everyday personality.

2) Set the baseline: Viewers need something to understand your main character's day-to-day activities, things that will get worse (or get better THEN get worse). A wonderful job? Plenty of food for dinner? A boat they love to take out on weekend rides? Show the good times, so viewers understand just how bad things will get.

Above: Seed book trailer by Vikas Wadhwa, winner of Amazon Studios' Seed book trailer contest.

3) Introduce the conflict: Character development is integral to any good story and chances are, if you're making a trailer, your book has it in spades. Show, or even just hint at, the problems that are going to cause your characters stress, cause them to change.

4) Ramp it up, and leave the viewer hanging: You've introduced the good times, shown the conflict that will make things worse, now show some of the REALLY bad things that result. Death, destruction, horrific sights and is the time to show them. Remember not to show outcomes, unless that outcome is even more conflict!

5) Music: Music is so important, I almost want to list it twice. The right music transports viewers out of their reality and draws them into the story, and keeps them wanting more. Even the absence of music is powerful, forcing us to listen to the imagined sounds in our own minds. Successful music, like seduction, puts a charm on the listener potent enough to guide them anywhere.

One Big Deal for a Limited Time


The Big Deal is back. More than 500 Kindle books are now available for as low as $0.99, including literature, nonfiction, thrillers, romance, cookbooks, books for kids and teens, and more. Shop for yourself, or give Kindle books--delivered when you want--to anyone with an e-mail address. (No Kindle required. Books can be read on Kindle or one of our free reading apps.) But hurry--these deals expire on August 23.

The Big Deal's diverse range of categories includes:

Literature & Fiction as Low as $0.99

Literature and Fiction as Low as $0.99






Romance as Low as $0.99

The Big Deal--Romance as Low as $0.99


Nonfiction Books as Low as $0.99

Nonfiction Books as Low as $0.99






Biographies & Memoirs as Low as $0.99

 Biographies and Memoirs as Low as $0.99






Teen Books for $2.99 or Less

The Big Deal--Teen Books for $2.99 or Less





Children's Books, $2.99 or Less

The Big Deal Children's Books, $2.99 or Less






Health, Mind & Body Books: $3.99 or Less

Health, Mind & Body Books $3.99 or Less

Send to Kindle for Google Chrome

Sending web content to Kindle is now easier than ever.

We are excited to announce “Send to Kindle for Google Chrome," a convenient new way to send content from the web to Kindle.  Add the Send to Kindle button to your Google Chrome browser to quickly send news articles, blog posts, and other web content to your Kindle to read anytime, everywhere on Kindle devices and reading apps.  Send to Kindle for Google Chrome makes web articles easier to read—we send just the content you want and not the distractions.

You can send content to one or more Kindle devices and Kindle reading apps or you can simply archive it in your Kindle library for re-download later.  With Whispersync, your last page read along with bookmarks, notes and highlights are automatically synchronized across your Kindle devices and Kindle reading apps  (with the exception of PDFs).

“Send to Kindle for Google Chrome” is available for free download at Support for Mozilla Firefox and Apple Safari is coming soon.

Learn more about “Send to Kindle for Google Chrome” and other convenient ways to sending and reading documents and web content on your Kindle at

Send to Kindle for Mac

Send to Kindle for MacSending and reading your personal documents on Kindle is now easier than ever.

We are excited to announce “Send to Kindle for Mac”, adding another convenient way to send documents to your Kindle devices and supported apps from Finder and many other Mac applications. From Finder, simply drag and drop one or more documents on to the Send to Kindle icon on your Dock or launch the application and drag and drop one or more documents on to it. From Finder, you can also control-click on one or more documents and choose Send to Kindle. From any other application that can print, select Print and choose Send to Kindle.

You can also simply archive documents in your Kindle Library for re-download later. Your last page read along with bookmarks, notes, and highlights are automatically synchronized for your documents (with the exception of PDFs) across your Kindle devices and Kindle apps for iPad, iPhone, iPod touch, and Android.

 “Send to Kindle for Mac” is available for free download at  Send to Kindle for PC application is also available for free download at As always, you and your friends can continue to send documents to your Kindle by e-mailing them to your Send to Kindle E-mail address.

 Learn more

Guest Blogger: Andy Serwer on "All About Steve"

All-about-steve Andy Serwer is the managing editor of Fortune magazine. He was kind enough to contribute the following on All About Steve: The Story of Steve Jobs and Apple from the Pages of Fortune.

Andy Serwer: Fortune has covered the epic career of Steve Jobs every step of the way, culminating in the magazine's naming him CEO of the Decade in 2009. So when he announced his decision in August to step down from that role at Apple, I decided we should give readers the chance to revisit the remarkable narrative as Fortune has reported it over three decades. Senior editor-at-large Brian Dumaine gathered up 46 major feature stories and read them over a weekend as the deluge of Hurricane Irene buffeted his home in New York. He was struck by how many different turns Jobs had in his career. "It was like reading a history of modern infotechnology through the life of one man," he recalls. At his recommendation, we chose 17 classic stories spanning the years 1983 to 2011 for our new anthology, All About Steve: The Story of Steve Jobs and Apple, From the Pages of Fortune. In serial form, it's the tale of a cultural icon who revolutionized computing, telephones, movies, music, retailing, and product design.

The stories show in unparalleled detail that this was no straight shot at success. Jobs befell all manner of intrigue, brick walls, and pitfalls before his ultimate vindication. Our earliest story in the collection, "Apple's Bid to Stay in the Big Time," from February, 1983, reminds us of Apple's ups and downs: "Apple has yet to prove it is capable of repeating its success." A decade later we have Jobs and Bill Gates sitting down together to assess the computing landscape for Fortune. Next comes Jobs's banishment, then his return, and then finally Jobs sets about proving Apple's capacity for reinvention. In our story about the creation of the iPod, "Apple's 21st-Century Walkman," in November, 2001, we reported, "About the size of a pack of cigarettes, the iPod is more than just a portable sound machine… The progeny of an eight-month crash-development project, the iPod also vividly illustrates how Apple's engineering and software skills could make it a force to be reckoned with in the consumer electronics business." And how.

All these stories are the product of deep reporting. In many cases our writers spent hours interviewing Jobs and plumbing his mind. Veteran Apple watchers and award-winning journalists such as Brent Schlender, Adam Lashinsky, and Peter Elkind interviewed dozens of Apple employees and insiders. The stories lay out with unique insight the career of a man with relentless drive and a single underlying passion--to carry out his vision of how all of us would use technology. In the end he was proved right a billion times over, and his company became one of the most successful enterprises on the planet.


All About Steve: The Story of Steve Jobs and Apple is available now, only on Kindle.

Final Jeopardy: Man vs. Machine

Final-jeopardy Mark down Wednesday, February 16th as the day Science Fiction writers and fans collectively said, “I told you so.”

In a special “man vs. machine” Jeopardy match, an IBM computer named Watson (which speaks in a cold, calculating monotone) beat two of the game’s all-time best players. The artificial intelligence spectacle, reminiscent of Deep Blue’s defeat of chess master Garry Kasparov, aired over the last three nights on television.

At the end of the three-part match Watson had a final score of $77,147, handily outsmarting opponents Brad Rutter and Ken Jennings, who scored $21,600 and $24,000 respectively. In case you’re wondering, IBM is donating its $1 million dollar prize to charity.

For those interested in the story behind the story, Final Jeopardy: Man vs. Machine and the Quest to Know Everything by Stephen Baker takes readers through the remarkable saga. The book is a delightful romp through the programming and education of Watson (how do you teach a computer to understand wordplay, puns and irony?), the quirky history of the show Jeopardy, the drama and challenges of creating the tournament, and other related oddities such as why Watson needed a face and one hand.

The book Final Jeopardy is also about the future of knowledge. How might intelligent machines fit into our everyday lives? How will they disrupt it? If Watson can win such a difficult game, might its heirs soon be able about to replace call centers, school teachers or blog writers?

Here’s my question for Watson: Are you going to put my line of work in jeopardy?

--Paul Diamond