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New to Kindle: "The Change Maker"

The Change Maker Change.

Some people fear it. Some people crave it. Sometimes it comes about naturally and organically, other times it is thrust upon us. Al Checchi, the author of The Change Maker, knows a thing or two about change.

Checchi is responsible for transforming three major companies--Marriott, Walt Disney, and Northwest Airlines. He not only embraces change, he encourages others to do the same. In  a country going through a great deal of change, it is the job of a leader to help individuals and institutions to cope with that change. Citizens and consumers must take up the new tools of a new era to empower themselves and transform the private and political landscapes.

The Change Maker catapults readers into a world few will ever experience. Entertaining, fast-paced, and episodic, this memoir of an unconventional agent of change provides a lesson in the values of strategic thinking and responsible leadership found so wanting today.

Checchi has enjoyed success in various business ventures, most notably in restructuring Northwest Airlines after the first Gulf War and repositioning the company to become the most profitable airline in the U.S. from 1993 through 1996. Prior to that, Checchi was a principal with Bass Brothers Enterprises, where he negotiated the profitable purchase, sale, and financing of several businesses and the investment in and strategic repositioning of Walt Disney Inc. From 1975 to 1982, Checchi worked at the Marriott Corporation, where he developed innovative techniques to finance hotels that laid the foundation for the private equity industry.

In June 1998, Checchi ran in the California gubernatorial primary against Gray Davis and Jane Harman as a New Democrat, liberal on social issues and conservative on fiscal ones. He campaigned on the theme of “change” increasing investment in education, making a 10% across-the-board cut in all state bureaucracies to pay for more teachers and after-school programs.

With self-deprecating humor and irony, Al Checchi chronicles the meteoric rise whereby his creativity, strategic thinking, and negotiating skills helped transform three major American institutions and led him to challenge the California political establishment as a candidate for governor.

Peppered with excerpts from speeches and articles, The Change Maker also offers thoughtful perspective on institutional change in America since the 1960s, and scalding commentary on the current state of our public and private institutions, political parties, the emergent political class, and the economic policies and leadership of the Obama administration.

Checchi demonstrates that through experience, vision, courage, and force of personality, one person can make a difference and lead others to move beyond their comfort zones and transform our institutions.

The Change Maker challenges us to confront the status quo as well as demand accountability and a restoration of the fiduciary standards so vital to reclaiming and maintaining America’s position of economic and political leadership. Get it on your Kindle today.

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